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Our Skincare Launch by Nature’s Child

Sixteen years ago, Jannine had a vision. She absolutely knew that she could create an entire line of baby products that avoided the chemical-dependent norm. Every step was a challenge, but also opened new possibilities, greater potential and a deeper understanding of the products she was working with.

This is a culmination of sorts of a 16-year journey for Nature’s Child’s Jannine Barron, a persistent devotion to the notion that childcare and baby products not only can, but also should be one hundred per cent organic.

“What if nature has all we actually need, and all we have to do is just open our eyes and realise that these products are growing in our back yards, we just haven’t discovered them yet,” she suggests of the fundamental concept behind Nature’s Child. “What if it’s all there and we’re just blinded by this idea that we have to use chemical to make it cheaper or make it work?

“Being a responsible and ethical business was the basis of everything. It is essential to how I operate on a daily basis, it’s part of our nature, so it’s vitally important, and it’s also another reason to strive to be successful, because we want to show other businesses that you can be successful as an ethical company.”

As an all-natural businessperson in an artificial world of cheap, toxic cosmetics and products, one could imagine that Jannine would be scathing and judgemental of the current marketplace. While she may dislike and disagree with the use of chemicals, she is however incredibly open-minded and understanding, not necessarily validating or condoning the commercial cosmetics industry and its brands, yet neither does she speak ill of her competition.

“There’s a lot of compromising in the market that’s very price-based, but I wanted to come up with the purest product I possibly could.”

The intricacies of creating a natural, organic product that is effective, certified, yet still competitively priced has been a constant challenge for the Nature’s Child team. With the constant temptation of quicker and easier options, her scruples could have easily been compromised, creating ‘mostly’ organic products cheaper and ahead of time. But to her resounding credit, Jannine always remained true to her morals:

“I could have put a skincare range out five years ago, but the technology or the ingredients weren’t available for me to feel like I could put my brand name behind it,” she says of her product development. “I have taken on the personal challenge of finding a way to use nothing nasty. It took me a lot longer to get there, but because I had this vision, I just seemed to connect with the right people.”

Gaining organic certification, too, was no easy hurdle, the intricacies of the process and countless boxes to be ticked creating a huge amount of extra work and ensuing problems for the company.

“It’s such a complex process to achieve the organic certification,” she illuminates. “I don’t think people realise, when they’re just looking at products on the shelf that, if that logo is there saying that you’re one hundred per cent certified organic, it is such a big deal. There’s a lot of complexity and reporting and auditing that goes in to independently verifying the product for consumers as completely chemical-free.”

Another issue she has brought into question is the use of so-called ‘safe’ chemicals. Every product that reaches retail is meticulously scrutinised, every ingredient requiring approval on what is known in the industry as a material data safety sheet. While individually these ingredients may be deemed safe, Jannine wonders whether the combination might become a volatile cocktail:

Jannine has peered deep into the grey areas of marketing and business, determined to learn their truths so that she can avoid their pitfalls. This analysis is not confined to ingredients, but expanded to every aspect of her business, and many valuable lessons have been discovered to which all contemporary businesses could do well to listen and adhere to.

Sustainability, for example, Jannine sees as nothing more than the foundation, a starting point from which to improve business. At the rate we are consuming resources, we will need over four Planet Earths to survive – this is ‘sustainability’. To sustain is to remain the same, but what we must do, says Jannine, is go beyond sustainability to regeneration.

“When you have an organically certified process, you are making sure that, not only is the earth not being harmed, but it is actually being regenerated by what you do. That’s where we have to be – sustainability is just the starting point.”

Jannine’s aim with Nature’s Child has always been to bring natural, organic and cost-effective products to as many people as possible, sharing their benefits and educating by example. Through her retail store in Byron’s industrial estate, she had connected with many local and visiting new parents, many of whom she has remained in contact with as their children have grown into young adults. Though a tough decision to step away from this very personal and hands-on approach, she has concluded that the only way to achieve her dreams is to take Nature’s Child into the world of wholesale, expanding her reach far beyond the Shire, not just across Australia, but also globally.

Thank you to Common Ground for their longer article LOVE YOUR LITTLE ONES NATURALLY ARTICLE AT COMMON GROUND

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First things first

1. There is no such thing as a PERFECT PARENT

2. No parent can truthfully claim to have all the answers

3. Theres no single right way to parenting.


Whilst children are trying to learn how to grow, parents are trying to learn how to teach them. Plenty of people have written books and made useful parenting suggestions throughout the ages, but I dont believe any parent has ever been fortunate enough to leave the hospital with their new-born baby in one hand and the rule book, pre-read and understood by the baby, in the other hand. Every parent makes mistakes. Why? Because every child is an individual and parenting has new twists and challenges at every turn of the journey.

Whilst over time, parents build up a library of references based on experiences, theres always bound to be one from left field  that leaves a parent wondering how the **** do I deal with this one?

At the most basic level, children need to feel loved and safe. They need to be fed, clothed, educated, and have their health needs met. They are dependent on their parents for this. If these basics are being met and the children are happy then I believe you are succeeding, to the best of your ability, in the worlds most difficult yet rewarding job.


Below is My Top 20. I have made them up based on 20+ years of trying to get this parenting thing right, and trust me; Im still no Wonder Mum. However, my 4 children have all turned out to be happy, successful adults who make a contribution to society, so I must have done something right along the way. I hope these words of wisdom might also assist you.

Here’s 20 helpful Parenting Tips

1. Tell your children you love them, & love them for who they are, no strings attached

2. Dont fight their battles for them, but help them pick up the pieces now & then

3. Stick up for them, always let them know youre on their side, & support as many of their decisions as you can. Whilst you may not always agree, guide them dont dictate to them

4. Provide a solid, nurturing foundation on which your children can build their own person. Include underpinning values like love, trust, patience, honesty, respect, determination, assertiveness, courage, & the desire to just give it a go

5. Ask questions, listen to advice & suggestions, then make your own decisions

6. Dont push your children into pursuits they are not interested in

7. Discipline your children & be consistent in your approach. All children need boundaries, & they will try to stretch those boundaries along the way – always keep firm & consistent

8. Be involved in their life, education & interests but dont smother them

9. Get to know their friends & welcome them into your world

10. Never forget where you came from. Put yourself at their level occasionally & try to remember what it feels like to be a young individual finding their way in life. Remember, as a child you probably did to your parents what your children are now doing to you

11. Be patient. Sometimes all you need do is listen, while at other times you might have to step in and take action – be tuned in to knowing the difference

12. Use positive reinforcement rather than negative criticism

13. Pick your battles & save the war for the big things

14. Use kisses, hugs & calm words to soothe cuts, bruises & disappointments

15. Keep communication lines open – talk lots about all things

16. Be prepared for when everything will be all your fault & they tell you they hate you

17. Remember, you can never put old heads on young shoulders

18. Never close your eyes to the wonderment of children for they can teach you so much

19. Hold on to your sense of humour

20. You will need to learn when to let go.


At some point in their lives, your children will want to put into practice everything you have taught them along the way, & believe me, they will undoubtedly have all the answers! It is hard to let go, but the important thing to remember at this time is that whilst you are letting go of their hands & stepping back from the teaching, you will always hold their hearts, their love & their thanks.


Tips by Cole-Sinclair, A Paramedic in Victoria